SPM Consulting

Campaigns:

Campaign Id: 28. Experience: 53
Campaign Id: 30. Experience: 55

Targets:

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Customer Intelligence

The process of collecting and critically analyzing customer data, pertaining to their details and activities is known as Customer Intelligence (CI). It enables the marketing executives to make smarter decisions and develop a long lasting and effective relationship with their customers.
Customer purchasing and spending patterns can be analyzed to a great depth, which then becomes instrumental in making predictions. It also assures that the potential market is accurately targeted and marketing/retention is carried out in an effective manner. Some of the key components include: Churn Prediction, Behavioral Segmentation, Social Network Analysis, Cross/Up Sell Models, Market Basket Analysis, Text Mining, Web Analytics, Campaign Management and Email Marketing.